Xiaohongshu’s Profit Surge to $3 Billion in 2025 Outshines Social Media Rivals
Xiaohongshu, China's answer to TikTok, is poised to triple its profits to $3 billion by 2025, eclipsing competitors like Pinterest and Snap. The platform's $31 billion valuation underscores its dominance in the social-commerce arena, fueled by 300 million monthly active users and strategic e-commerce partnerships with Alibaba and JD.com.
Founded in 2013, Xiaohongshu has evolved from a lifestyle content hub into a global shopping powerhouse. Its profit trajectory—50% higher than Pinterest's 2024 performance—signals robust monetization of its engaged user base. The platform's IPO prospects loom as it redefines social commerce beyond advertising.