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Xiaohongshu’s Profit Surge to $3 Billion in 2025 Outshines Social Media Rivals

Xiaohongshu’s Profit Surge to $3 Billion in 2025 Outshines Social Media Rivals

Published:
2025-09-05 10:45:02
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BTCCSquare news:

Xiaohongshu, China's answer to TikTok, is poised to triple its profits to $3 billion by 2025, eclipsing competitors like Pinterest and Snap. The platform's $31 billion valuation underscores its dominance in the social-commerce arena, fueled by 300 million monthly active users and strategic e-commerce partnerships with Alibaba and JD.com.

Founded in 2013, Xiaohongshu has evolved from a lifestyle content hub into a global shopping powerhouse. Its profit trajectory—50% higher than Pinterest's 2024 performance—signals robust monetization of its engaged user base. The platform's IPO prospects loom as it redefines social commerce beyond advertising.

|Square

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